'I just believe the label I guess'

'I just believe the label I guess'

EUGENE, Ore. - Chloe Beckes and her family are forced to buy whatever they are unable to grow. 

So when they go shopping, they look for the organic lable.

But how do you know whether or not something that says its organic really is organic?

"I just believe the label I guess," says Beckes, "hopefully they are telling me the truth."

On a consumer level, that is about as close as most of us will get to knowing for sure.

"It's very critical that there is a trust between consumers and manufacturers," says David Resseguie, Info Systems Coordinator for Sundance Natural Foods, "and at the same time there is a great need for verification.

Resseguie adds that consumers can do their own research.  Online medical journals and even blogs make great resources, but at the end of the day there is only so much that can be done.

"You can't spend all your time tracking down every single person you've talked to to make sure they are telling you the truth," says Resseguie," but at the same time you have to keep your intuition open and ready."

So the next time you reach for that product with that 7 letter word on the label, keep in mind you may need to do a little research and have a little faith that it truly is organic.