Health insurance markets open, but will they run smoothly?

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Health Overhaul
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Health Overhaul
This undated image provided by the Illinois Health Insurance Marketplace shows one of three print ads that Illinois will launch Tuesday, Oct. 1, 2013, in an advertising campaign to inform Illinois residents about the health insurance marketplace opening that day that will connect people with new benefits under President Barack Obama's health care law. Whether consumers will be pleased with the experience, the premiums they will pay and the out-of-pocket costs of the plans offered to them will finally start to become clear. Tuesday's rollout comes after months of buildup in which the marketplaces, also known as exchanges, have been both praised and vilified. (AP Photo/Courtesy the Illinois Health Insurance Marketplace)