In a tradition that dates back to 2004, wherever show sets up shop, a Cougar alum in that town, city or just general vicinity, lets Wazzu's iconic logo wave high in the national TV sky.
"The Cougar flag becomes a reference point when you are at the taping because people will see the Cougar flag and they will call their friends on their cell phones saying, 'Hey, I am up here by the Cougar flag' said Springfield resident Craig Murphy. He added, 'You don't hear them saying by the Husky flag."
Murphy is a 1998 graduate of WSU and the flag waver and caretaker when ESPN's traveling road show pulls into the Willamette Valley.
"There's pressure to that because you don't want to be the one that breaks the streak. You have got to make sure you get it on the air."
A film crew followed him around before the Civil War in Corvallis upon his arrival on the Oregon State campus at 4:30 in the morning.
"I didn't know it was going to be during the Super Bowl until a friend of mine, the day of the Super Bowl emailed me and said, ' you are my hero!'
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Even if GameDay has never made the trek to the Palouse, Cougs across the country always make sure the tradition never wavers.
"It's been through thick and thin. Back in 2008, 2009, the Cougar flag was still waving and there were a lot of people saying, 'why are you still waving the flag when your team is that bad?' That's just who we are."
The flags are currently in route from Texas to Murphy's home in Springfield and even though it is homecoming in Pullman, Craig is staying put to wave the Crimson and Gray on GameDay before the No. 9 Oregon and No. 18 Arizona State game to make it 111 appearance in a row.